FindHomey / HeartGoes Ecosystem
Detailed step-by-step functions, operations, tech, monetization, safety, growth, and financials — ready to execute with a $60K seed lean start
One-Line Proposition
FindHomey connects like-minded people to share real-life cultural, social and home-based experiences (stays, dining, ceremonies, festivals) using a gamified mindset-matching engine so guests meet hosts they truly resonate with.
Core Value Drivers
Trust through compatibility
Mental/ideological matching reduces awkwardness and risk
Authentic experiences
Join real ceremonies, homestays, or dinners as welcomed guests
Addictive gamification
Matching game, badges, XP, shareable stories
Local + global network
Curated cultural experiences and everyday social stays
User Roles & Core Flows
Guest Flow (Step-by-Step)
- Landing → Sign up (email/phone + social auth)
- Quick onboarding: choose role "Guest", set city/interests
- Optional: short identity verification (ID + selfie)
- Take MindMatch quiz (5–10 quick, fun questions) → obtain trait vector (OCEAN/values tags)
- Browse or swipe experiences: filters (date, type, vibe, religion/ideology opt-in). Compatibility % shown
- Select potential host/event → Invite to Mini-Game (3–5 interactive rounds played simultaneously)
- Watch compatibility meter grow; unlock identity layers at thresholds
- If both consent → booking screen (show price, rules, refunds)
- Payment (card / mobile money / cash-on-arrival options) → confirmation & pre-stay chat
- Attend experience → in-app prompts, icebreakers, safety check
- Post-stay: rate, story share (optional), XP & badge awarding
- Repeat / refer
Host Flow (Step-by-Step)
- Sign up as Host, basic profile and home/event listing
- Verify (ID, optional address/photo verification)
- Create listing: type (wedding, dinner, festival, micro-stay), slots, price, participation rules, cultural notes, dress code, capacity
- Opt-in for ideology/religion/social matching tags (privacy controls)
- Accept or review mini-game invites; set auto-accept thresholds (e.g., >75%)
- Manage bookings, chat with guests, prepare event
- Host experience; get rated; receive payouts
- Use analytics dashboard (earnings, match stats, guest feedback)
Key Features & Product Functions
Matching & Game Layer
- Personality engine: lightweight Big5 + values tags + energy (introvert/extrovert) → vector profile
- Mini-game: synchronous 3–5 question rounds + micro interaction
- Progressive reveal: identity layers unlock at score thresholds
- Compatibility UI: percent, shared traits, "why you match" snippet
Marketplace & Listings
- Listing templates for events (wedding, puja, birthday), dining, micro-stays, cultural tours
- Flexible pricing per slot or per-person. Host sets deposit/refund rules
Social/Gamification
- XP, badges, levels, leaderboards, shareable match cards (social images)
- Story feed: guest posts with host consent; short-form video support
Safety & Verification
- ID verification + optional background checks for hosts in sensitive categories
- In-app SOS / check-in feature. Emergency contacts and local support lines
- Moderation queue for flagged content and reports
Payments & Payouts
- Multi-gateway: Stripe-like (cards), local mobile money (bKash, etc.), offline cash reconciliation
- Payouts to hosts: weekly or on-demand (fee for instant payout)
- Escrow system for event deposits
Monetization Breakdown
Host Listing Fee
Flat monthly or per-event listing fee (primary seed model)
Service Fee on Guest Booking
5–12% of booking (or fixed small fee)
Premium Host Tools
Verified badge, promoted listings, analytics (subscription)
Guest Premium
Priority matching, VIP experiences, curated cultural packages
Add-ons
Local guide, outfit rental, translator, livestream access
Brand Partnerships
Events, festivals, travel brands sponsorships
API / SaaS
License mindset-matching widget to other marketplaces (later stage)
Go-to-Market & Growth Engine
Phase 0 — Prelaunch (Weeks 0–4)
- Build landing & waitlist; social teasers; founder story
- Recruit 50 pilot hosts (Bangladesh cities) via local community outreach
- Soft partnerships: cultural orgs, student unions, community centers
Phase 1 — MVP Launch (Months 1–6)
- Launch in 2–3 target cities (Dhaka, Chattogram, Sylhet)
- Focused influencer campaigns (Gen Z creators), TikTok challenges (#BeMyGuest)
- Paid acquisition: small targeted ads, campus activations
- PR: human stories, local media features (unique weddings, cultural guests)
Phase 2 — Growth & Virality (Months 6–18)
- Expand to 8–10 cities regionally
- Iterate product: mobile app, better AI matching, live events
- Referral mechanics: guest+host incentives for referrals
- Partnerships with travel platforms, universities, NGOs
Phase 3 — Scale (Years 2–5)
- International expansion, premium features, B2B licensing, exit prep
Unit Economics & Sample Financials
Assumptions (Year 1, Conservative)
Seed allocation: $60K
Target active users (month 12): 8,000
Average booking value: $25 per guest
Platform take rate: 8% avg
Host listing fee: $5/month avg
Seed Funding Allocation ($60,000 Lean)
Tech Architecture (High Level)
Frontend
React / React Native (PWA first for mobile-friendly)
Backend
Node.js or Laravel; stateless microservices for matching
Realtime
Socket.io / Firebase for mini-games
Database
PostgreSQL + Redis for sessions
Payments
Stripe + local gateway integrations
Hosting
AWS / DigitalOcean, CDN for static assets
Security
OAuth, JWT, encryption at rest & in transit
Key Performance Indicators (KPIs)
Risks & Mitigations
Cultural sensitivity & privacy risk
Mitigation: Host training, consent flows, strict photo rules, moderation
Safety & trust
Mitigation: ID verification, refunds, local support, escrow
Low adoption
Mitigation: High-quality early hosts, influencer-led storytelling, strong seed community
Regulatory/payment issues
Mitigation: Local payment partners, legal counsel
Final Investor Pitch Bullets
Unique category: First platform to monetize private cultural participation + homestays with mentality matching
Gen Z product-market fit: Gamified flows, social sharing, and experiential focus
Lean, scalable model: Low capex, marketplace with multiple revenue streams
Clear seed plan: $60K to build MVP, onboard hosts, drive viral growth
High upside: Content + community + SaaS licensing = attractive exit paths